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Posts tagged 4Ps

Keep Focus on the 4Ps

While the definition of each P needs to be broader than it was 10 years ago (e.g. promo can’t just mean TV and banner ads), ignoring the importance of these fundamentals risks a business, or at best, inhibits growth unnecessarily.

Gretchen HolquistFebruary 26, 2021Bright Stories Marketingbrightstoriesmarketing, marketingmanagement, marketing plan, marketing, marketingstrategy, brand strategy, brand management, 4Ps, business framework

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