Posts tagged brand strategy

Flip the Axis

Learn from what your customers are telling you, whether it’s through calls to customer relations or certain ads being more effective than others.

Gretchen HolquistMarch 5, 2021Bright Stories LLCbranding, brand strategy, brand management, marketingmanagement, marketing plan, marketingstrategy, content, market research, consumerinsights, consumer journey, brightstoriesmarketing

Keep Focus on the 4Ps

While the definition of each P needs to be broader than it was 10 years ago (e.g. promo can’t just mean TV and banner ads), ignoring the importance of these fundamentals risks a business, or at best, inhibits growth unnecessarily.

Gretchen HolquistFebruary 26, 2021Bright Stories Marketingbrightstoriesmarketing, marketingmanagement, marketing plan, marketing, marketingstrategy, brand strategy, brand management, 4Ps, business framework

Build a Better Brainstorm

Generating new ideas is critical for businesses. Here’s a better method if traditional brainstorms aren’t getting you what you need.

Gretchen HolquistJuly 9, 2019Bright Stories Marketingbrainstorming, branding, brand strategy, marketing, marketing plan, marketingstrategy, innovation, brainwriting

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