Bright Stories Marketing
Brand Strategy marketing consulting that builds businesses through better stories

Blog Stories

Our favorite stories that taught us a thing or two.

Posts tagged how to write a brief
Don't F-up the Brief
Don't F-up the Brief

Lessons learned from screwing up the marketing brief, and questions to ask yourselves before starting work.

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Gretchen HolquistBright Stories Marketing, LLCadcampaign, marketingbrief, creativebrief, advertising, marketingstrategy, creativedevelopment, consumerinsights, lessonslearned, branding, brand management, marketingmanagement, marketingagency, marketing plan, marketing, brandlife, brieftemplate, definebrief, how to write a brief, marketing brief example, briefexample