Blog Stories

Flip the Axis

Learn from what your customers are telling you, whether it’s through calls to customer relations or certain ads being more effective than others.

Gretchen HolquistMarch 5, 2021Bright Stories LLCbranding, brand strategy, brand management, marketingmanagement, marketing plan, marketingstrategy, content, market research, consumerinsights, consumer journey, brightstoriesmarketing

Using Listening Ears

Why we need our listening ears in marketing, and tips to practice using them regularly.

Gretchen HolquistMay 30, 2019Bright Stories Marketing, LLCmarketing, marketingstrategy, consumerinsights, marketing brief, creativebrief, strategic planning, listening ears, market research, active listening

Don't F-up the Brief

Lessons learned from screwing up the marketing brief, and questions to ask yourselves before starting work.